I couldn't find a better word than "non standard" to describe my native language. It is quite an old language and it is spoken by around seven million people.
The problem is that most of the people don't write it correctly. For example: the standard word for "song" is "këngë" and this is how it is written in the school books and in any other serious printed book. However, the average speaker would very rarely use the word "këngë" for daily use. For instance, if we assume 100 people would want to search for "këngë" on Google. I would say not more than one out of 100 would type "këngë". And around 80% of them would type "keng".
So, the question is: if I have a blog where I am talking about songs, and I write the word song as "këngë" in my content, would I attract users that are searching for "keng"?
A local Google for my language does exists (google.al) if that helps.