I have a new client whose site I will be re-building. I noticed on his site he has a badge from McAfee saying the site is secure. Below is an example:
I have seen similar type badges by other companies as well on other sites.
My question is this:
Do these types of services increase conversion and trust for a site? In other words, these services claim that it will increase the trust for the consumer thus increase sales and interactions on your website.
I am looking for studies that provide proof or results than just an opinion as an answer, preferably by a third party who does not offer the service.
This question is essentially the same but the answer there provide opinions vs documented studies (other than the ones the companies provide). I am looking for documented studies as an answer.