We have a site for a client called "New Start New Jersey"
Whenever someone searches for exactly that search phrase on Google and other search engines, the site does not come up on the first few pages.
Searching for "Start New Jersey", or even "Start Jersey" returns the desired results.
It looks like the word "new" appearing multiple times in the title of the site causes some sort of confusion.
Is there any way by using metadata to improve the search results when someone searches exactly by the company name?