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I built a conversion funnel in google analytics. In the result I see many entrances and exits in late stages, even though in my site it is almost impossible to get to a later stage without going through an earlier stage. What can explain such a funnel?

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  • I may suppose, this happens because of session length: the visitor has reached the second step, then he distracted on something and the session ended. After that he returned and continue his way. Google Analytics would define it as a new session and make (entrance). Commented Apr 17, 2015 at 15:08

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