I want to track users over cross browsers without login option to perform efficient web analytics. I went through flash cookies, but they don't sound promising! Is there any other way to identify users over cross browsers?

  • Including when they switch between their home computer, work computer, and mobile device? You could do that if you have them sign in. Apr 16 '15 at 10:31
  • I think you want something like Google Analytics.
    – Luca Steeb
    Apr 16 '15 at 10:31

Google Analytics has this very useful feature called "Universal Analytics" that allows Cross-Device-Tracking, and thus Cross-Browser-Tacking. I am afraid that this only works if you let your user sign in, because this is actually what enables GA to recognize a user once he visits your website from a different device/browser, and GA will then show him as one unique visitor in the reports.

Actually, "Log In" is only a name for something the user does on your website to be recognized later. You could, for example, let the user enter an email address without a password and, when he does so on the next device/browser, this would be enough to recognize him. Anyway, the user would not (without further customization of the software/CMS you are using) get back his shopping basket, his wishlist or whatever, which would render this feature pretty useless in my eyes.

For further information, there is a great blogpost by Google's Avinash Kaushik on Universal Analytics, and also on this very feature.

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