One of my sites has recently been included in Google News and I am seeing a spike in traffic. However, when I try to analyze the source of the traffic via referrals, Google News traffic number is tiny (news.google).

I am seeing increases in both organic and direct traffic channels as well as my queries and impressions in GWT. I am working with a 3 week sample so this is not a random event. Increases are steady.

Could some of the Google News traffic be placed under organic or direct in my GA reports.

  • Congratulations!!
    – closetnoc
    Apr 16, 2015 at 3:20
  • @closetnoc Thanks. Now I just need to keep the content flowing...
    – dasickle
    Apr 20, 2015 at 15:04
  • That is the part I hate... who needs content anyway? I think it is a Google conspiracy to enrich themselves on the backs of us lowly techno-dweebs. We may not be the 99%, but we are at least 9%. ;-) Call Jesse Ventura- I am sure he can tell us that the big G is evil!! I bet he can link it to MK-Ultra somehow.
    – closetnoc
    Apr 20, 2015 at 15:17

1 Answer 1


If someone is coming from https://news.google.com/ you will see news.google.com / referral as a source / medium.

But when traffic is coming from https://www.google.com/?tbm=nws (google news in SERP) it's tagged as google / organic

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