I'm looking at creating some links using a .link gTLD but I'm unsure about whether I can trust new gTLDs for pages that I need to last 2-4 years minimum. As of the start of 2015, how stable are the new gTLDs and should this be a concern?

For example, .link is managed by a company called Uniregistry. Does the stability of this startup company relate to the stability of my website hosted on a .link gTLD? Are the new gTLD's considered any less stable?

  • As long as its accredited by ICAN you have little to worry about. Apr 3, 2015 at 15:58
  • Note that there is a question of country code TLD's and conflicting with local intersts (see .ly TLD: en.wikipedia.org/wiki/.ly where the domain was seized allegedly for conflicting with sharia). What happens if Uniregistry goes out of business?
    – Steve
    Apr 3, 2015 at 21:38
  • 2
    @Steve See my answer here about that: webmasters.stackexchange.com/questions/76747/…
    – dan
    Apr 4, 2015 at 1:30

2 Answers 2


The new TLDs are as secure as the legacy TLDs. Here why?

  1. For starters, every new domain registry operator had to pass a rigorous application process to own the rights to a new TLD (Financial, Policies, Technical etc.)
  2. If a new TLD operator did fail ICANN, the governing body for the Internet and all domains has backup processes in place where they would pass the TLD rights of a failed operator to another stable registry. This is built into ICANNs governing policies. This focus is on making the Internet a better experience for the end-user.
  3. Essentially, once a new TLD has been launched and a domain is registered it will be supported for its lifetime.
  • What is the lifetime of a TLD?
    – Steve
    Jun 4, 2015 at 4:26

It really goes to who the owner is and how stable the company is. Since gTLDs are so expensive and requires a huge infrastructure build-out, generally, this would not be a fly-by-night organization, however, it can also be a case where huge financial risks are taken where the business plan/model is weak but the risk is taken for potentially high rewards. You would have to do your own research on a case by case basis and ask yourself this, "How comfortable do I feel with this company?" Trust your instincts. gTLDs purchases are on a year by year basis and will require a commitment of several years before a gTLD will really begin to pay-off. If you cannot see this level of commitment from a company, then you too run a risk. Life is all about risk, risk assessment, and risk avoidance/abatement. Learn to do this well and you will have a good life.

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