Webmasters Stack Exchange is a question and answer site for webmasters. It only takes a minute to sign up.
Sign up to join this community
I am running through my analytics and noticed that my drop off in the behavior chart is always 100%. Which does not necessarily surprise me except neither bounce rate, or % Exits are 100%.
I understand bounce rate because if the session stays open, or they fill out the form then they are no longer a bounce. But shouldn't % Exit be 100% since they are leaving the page?
The three metrics are are all different.
Bounces: the number people that come to your website, view one page, and leave.
Exits: The number of people who exit from the site on that page. This metric counts sessions that start anywhere on the site.
Drop offs: A drop off occurs when someone exits the user flow that you are viewing. This does not necessarily mean that they are leaving the website.
For example if you set up a behavioral flow to track people who move from page A -> B -> C, and someone goes from page A -> F this will count as a drop off because it does not follow the flow that you have highlighted.
Thus, the behavioral flow in the photo is not implemented correctly. I would recommend reading up on flow reports here, and here.
This was driving me crazy tonight, I had the exact same problem.
You are looking in BEHAVIOR > Behavior Flow
But you need to be in AUDIENCE > Users Flow
