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I'd like to place two DoubleClick for Publisher ad blocks within one blog-post.

Do I have to create two ad units or may I re-use one for that purpose?

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You need to create two ad units and then generate tags for the page that include both those units.

When DFP gives you tags for the page there will then be three parts to it:

  • A JavaScript snippet to place in the head.
  • A snippet to place where the first ad goes on the page.
  • A snippet to place where the second ad goes on the page.

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