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How does one test a campaign (rather than release it to production) in Google Universal Analytics?

  • What kind of a campaign are you talking about? Is it manually tagged? – nyuen Mar 12 '15 at 15:40
  • Do you have a development environment with a separate Analytics profile? – Stephen Ostermiller Mar 12 '15 at 17:40
  • I have a dev environment, but not a seperate Analytics profile. – leeand00 Mar 12 '15 at 17:46
  • Are you able to create a test property for testing purposes only so as to not pollute the prod data? – nyuen Mar 12 '15 at 17:55
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  • Create a separate Google Analytics profile for your dev environment.
  • Configure your dev server to use a different Google Analytics snippet
  • Test your campaign URLs against your dev server
  • View realtime analytics to verify that the the campaign parameters do what you want as they come in
  • Test the functionality
  • The next day view the dev analytics reports and make sure everything was tracked properly
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