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I want to build a website with focus on the US and EU markets; and customers.

Where should the hosting be located for such a case so the website does not suffer high loading time? (Do not include other aspects as website design, amount of content on it etc, but pure hosting decision with only 1 location, no mirroring).

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If you're looking for a low-cost solution to serve the same website to users in both continents then https://www.cloudflare.com/ will help keep delays to a minimum. From CloudFlare's own website:

CloudFlare operates out of 30 data centers around the world. Our CDN automatically caches your static files at our edge nodes so these files are stored closer to your visitors while delivering your dynamic content directly from your web server. CloudFlare then uses a technology called Anycast to route your visitors to the nearest data center. The result is that your website, on average, loads twice as fast for your visitors regardless of where they are located.

They even offer a free tier that will probably suit your needs. This way you can host the origin server wherever is closest to you or whichever side of the Atlantic has more visitors.

(I'm not affiliated with CloudFlare in any way.)

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