my goal is to track the cost (or max cpc) of each keyword coming to my website.
- That means I have to play a lot on keyword level, right?
So, as far as I know the solution is given from the "custom parameters" that you can add to the tracking template or final url. In my scenario, I will use a tracking template that will save the custom parameters.
My concern is what should I fill in keyword/ad group level and what should I leave blank in keyword/ad group level
Can I pass the keyword cpc (or max cpc) through a custom parameter dynamically? If not dynamically, is it against the rules to write it manually ? for example shoes_cpc=020
For this, shall I fill the custom parameters in each keyword ?
- If on a keyword level leave the landing page (final url) and tracking template empty, will it use the ad group values instead?
- Shall I leave blank the "customer parameters" on ad group? If yes, it will make use of the keyword level "customer parameters" ?