I manage a number of sites for businesses and noticed that one companies Google+ profile was showing when a certain keyword was searched.
This is great but i'm interested in why this is happening and it doesn't seem to follow a pattern, i've read some other topics eg
These talk about searching for the company, in my case i'm searching a keyword that is something that the company does. The company is a successful exponent of the keyword but wouldn't be the only one yet it shows whereas others do not. Why does it show for a keyword at all? On the whole these listings seem to show when searching the company name directly. it isn't something i've targetted particularly..
I'm thinking that locality plays a big part and I can see that the result changes from different parts of the country. This led me to look at my other companies - for one a rival company shows for a particular keyword. This company isn't very local at all, over 100 miles away from my company. Both companies have valid verified Google+ pages so why does one company show over the other?
Many thanks if anyone can help.