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I made a site for a Comedy Club, they are associated with a fairly well known hotel (the shows will be there and the tickets are sold there), and we asked them to put a link to our website where all the info about the show is; they have a really good position in google.

They refused and made us copy/paste all our info on to a blog post in their website arguing that putting a link to our website will increase their bounce rate.

Is there a good argument to make them change their minds?

Update: Forgot to mention that I don't speak directly with hotel, my client does. So I'm looking for ideas that my client can explain to them and both parties can understand since they are not developers.

  • Unless I am missing something, this should not effect bounce rates, however, a link can take a user from their page. This is easily remedied by using target="_blank" to force a new tab. Search engines cannot measure a user following an on-site link. Perhaps they are talking about their Google Analytics. Even then, this does not effect search performance since the two are not tied together. You might want to ask them how they feel this would effect their bounce rate. Then you can factually address the issue. Also come armed with positive arguments. – closetnoc Feb 12 '15 at 18:03
  • Make sure they use a canonical URL to the original content so you get credit for it. – John Conde Feb 12 '15 at 18:20
  • I commented the use of target="_blank" and giving credit but they still refused =s – Turqueso Feb 12 '15 at 20:41
  • @ShairNash sounds to me like they don't want to share or the person you are talking to is has no idea what he/she is talking about. Former would be my guess. – dasickle Feb 12 '15 at 20:55
  • @dasickle I guess the same, maybe they know what is bounce rate but don't really understands how it works. – Turqueso Feb 12 '15 at 21:18
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They refused and made us copy/paste all our info on to a blog post in their website arguing that putting a link to our website will increase their bounce rate.

Assuming we are talking about Bounce Rate the way it is commonly defined, it shouldn't. The only way having a link from their site to yours would increase the bounce rate is as so:

  1. Visitor comes to the hotel site from Google.
  2. Visitor sees the link to your site on the hotel site when it wasn't there before and gets massively offended.
  3. Visitor slams the Back button on the browser, goes back to Google.

I think the chances of this happening are pretty remote^ so the hotel likely has other reasons for not wanting to link to you. There are all sorts of reasons why they prefer to do it that way (control of content, fear of linking to a low-value resource, policy from ownership/management to NOT link to certain kinds of sites, etc.) and they are simply misusing the words "bounce rate" in their answer to you.


^ We'll assume the name of the comedy club isn't offensive in any way whatsoever to a rational adult. "Hitler's House of Hijinks" may, in fact, increase a linking site's bounce rate.

  • I almost spilled my coffee over the keyboard reading this, made my morning. But the name of the club is not offensive, so what you say about others reasons could be a possibility. Thank you! – Turqueso Feb 16 '15 at 17:34

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