My client is about to issue a bundle of offline materials (leaflets, posters, etc...) for distribution to various places for PR and marketing purposes. They've asked us to create a number of special URLs that all go to the homepage of their site, through which they can identify the place where the poster was hung / leaflet handed out as the referrer. For example, different leaflets and posters might have different URLs as below:
We use Joomla as our CMS, and it's fairly trivial to use its 'Redirect Manager' to alias these special URLs to the home page so that they don't result in
However, I'd also like to intelligently track these URLs. Of course, I could add the standard
<code>utm</code> Google Analytics tracking parameters onto the end of the friendly URLs, but this wouldn't be very friendly (
www.example.com/partner1?utm_source=posterCampaign&utm_medium=....). But I would like them to flag in Google Analytics as a special type of referral.
What would be best practice in a scenario like this, other than just filtering in the Google Analytics dashboard on pathName or some such?