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Say you were using one UA-ID for half a year and switched to another UA-ID in the second half of the year. How can you calculate the overall average bounce rate for the whole year? As far as my math goes, you can't average two percentages. One would need absolute numbers, so this got me thinking that maybe I can calculate the total bounces (not the rate) for each UA-ID, add them up, and later divide by "something" to get the "average" bounce rate over the two tracking ID's. Is my reasoning correct? If so how do I do this using the metrics supplied in Google Analytics? Or is there another way to calculate this?

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It would be:

Total number of bounces of each ID / Total number of sessions of each ID.

A session where the user only sees one page is a bounce.

  • Ow ok, maybe it's because it's weekend, but where can I see the amount of bounces in Google Analytics to try out your suggestion? I can't seem to find an oveview such as this one. – Francis Laclé Jan 31 '15 at 14:56
  • Found it, it's a segment called 'Bounced sessions' that you can use to quickly get the absolute amount and is slightly more accurate than doing num.sessions * bounce-rate :) – Francis Laclé Jan 31 '15 at 17:03

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