Say you were using one UA-ID for half a year and switched to another UA-ID in the second half of the year. How can you calculate the overall average bounce rate for the whole year? As far as my math goes, you can't average two percentages. One would need absolute numbers, so this got me thinking that maybe I can calculate the total bounces (not the rate) for each UA-ID, add them up, and later divide by "something" to get the "average" bounce rate over the two tracking ID's. Is my reasoning correct? If so how do I do this using the metrics supplied in Google Analytics? Or is there another way to calculate this?

1 Answer 1


It would be:

Total number of bounces of each ID / Total number of sessions of each ID.

A session where the user only sees one page is a bounce.

  • Ow ok, maybe it's because it's weekend, but where can I see the amount of bounces in Google Analytics to try out your suggestion? I can't seem to find an oveview such as this one. Jan 31, 2015 at 14:56
  • Found it, it's a segment called 'Bounced sessions' that you can use to quickly get the absolute amount and is slightly more accurate than doing num.sessions * bounce-rate :) Jan 31, 2015 at 17:03

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.