I manage an e-commerce website that has both a landing page (designed to 'sell' the product/convince an upper-funnel customer to purchase) and a product page (obviously where you actually buy the product). Should one of them use the canonical tag?
There is very minimal content overlap between the two pages so I'm not as concerned about duplicate content in the classic sense of the term. However, I'm not sure if Google would divide authority between the two and therefore rank neither particularly high in organic SERPS.
They both rank at top of page 2 for a very important generic search. I'm wondering how to get at least one of them to page 1!