In Facebook's Advertising Guidelines, you can read the followng:
Ads may not assert or imply, directly or indirectly, within the ad content or by targeting, a user's personal characteristics within the following categories:
i. race or ethnic origin;
ii. religion or philosophical belief;
iv. sexual orientation or sexual life;
v. gender identity;
vi. disability or medical condition (including physical or mental health);
vii. financial status or information;
viii. membership in a trade union; ix. criminal record; and x. name.
I own a website that focuses on personality tests/quizzes, e.g. "What animal are you?", "What Disney character would you be?", and I'm wondering if an ad like this:
would break the guidelines? I feel like any kind of targeted and personalized ad would imply a user's personal characteristic more or less indirectly..