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Our website tracks clicks out to App Stores as custom events as a means of tracking conversions. However these external clicks are counted as bounces in GA, which we don't want as these are acceptable actions.

The old ga.js code would apparently allow something like:

_trackEvent(category, action, opt_label, opt_value, opt_noninteraction)

with the final a boolean that, if true would exclude this event from bounce rate calculations. However universal.js doesn't appear to support this any more, the final parameter being the value:

ga('send', 'event', 'Conversion', 'click', value, 1, true )

So how can I achieve this in UA?

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It's no more a boolean value.

Here's an example

ga('send', 'event', 'Conversion', 'click', {'nonInteraction': 1});

https://developers.google.com/analytics/devguides/collection/analyticsjs/events

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