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I have recently started with a small company that is having pretty bad problems with mail ending up in peoples junk folders.
They used to send large bursts of newsletters from the one address every 2 months, but I have now convinced them to stop, and use MailChimp.
Ive checked our domain to make sure we are not Blacklisted anywhere and chased up with our mail service provider that we have reverse DNS and SPF set up.
I have started including Opt-Out options in newsletters to reduce the chance of more people marking them as junk.
But the problem seems to be persisting and we are not really in a position to keep on going like this, as several important mails are not arriving, even after people add us to their contacts.
So. onto the actual questions! Is there anything else that I can do to quickly repair our reputation, or reduce the risk of being flagged as spam?
Also, is there any credence to the suggestion to opt for a business package like those google offer? Would they make any difference to the problem?
Sorry for the wordy question!