I wanted to open a blog to generate some SEO benefits for an ecommerce website, so I contacted the company that hosts our website. The site platform offers a CMS option from which I could write articles, but it is nothing more than a wysiwyg editor.
The only main alternative offered to me was for me to create a wordpress blog on a domain I control (otherdomain.com/blog) that would then be served up on a subdomain at blog.ecommercesite.com.
I've been told their server operates on asp, so installing wordpress to their server isn't an option, and even installing some asp-based blog platform would then have to be custom installed to their server and the costs for doing this would "outweigh the benefits."
I'm not a big fan of any of these options, but which would have the best chance of creating a real SEO benefit?