I have a listing based website similar to yelp. We have different pages for a listing for example basic information, photos, reviews, google map address etc. Now most content on this page is similar. Take for example Information and Photos. These pages are significantly similar and when I use http://www.webconfs.com/similar-page-checker.php as expected I see a 64% content match.
However another similar website called zomato has the same structure in terms of pages. Their pages Link 1 on Zomato and Link 2 on zomato are also very much similar. Infact when we do a match of the view source, they are almost similar just like our website. However the similar website check shows 0% similar content when compared.
Can someone advise why is this difference? Also what can be done in our case to avoid duplicate content since having similar pages is inevitable.