I have a goal set up (let's say the goal is "buy a product"), and I can see which search terms lead to the most conversions. However, I want to know which search terms lead to which products. Is it possible to track this? There are more products than the maximum number of goals you can create, so I can't just make lots of goals.

1 Answer 1


You can make use of of the Advanced Segments to view this information.

Create your own segment with a product name, SKU, or category dimension (you can create a segment for each product or just edit the one you're using to see different products) and a Metrics->Total Goal Conversions value >= 1

You can then enable your advanced segment and go to the Traffic Sources -> Keywords report to see which keywords convert for the product/SKU/category set in your segment.

  • There are a LOT of products, and we don't want to view search terms by product for a given product... We want to see all search terms versus all products if that makes any sense. What I've done in the meantime is a custom report of # of conversions versus keywords, which is very informative, but not quite what I was looking for. Is this something that would be better done server-side? (It's a lot easier to pull what was booked server-side, the tricky part is the keywords!)
    – ZoFreX
    Commented Jan 11, 2011 at 17:09
  • @ZoFreX - You could store the contents of the utmctr cookie at checkout - this cookie should contain the keyword phrase which the visitor arrived with.
    – danlefree
    Commented Jan 11, 2011 at 17:39

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