I see a lot of traffic coming from 1 city in a country on which my site is not even focused.

I also know it's not a real user, so I want to exclude all traffic coming from that city in my reports, so that my reports are no longer messed up.

Is this possible and if so how?


You can exclude users in this city from your reports by applying an advanced segment.

  1. Click "+ Add Segment"
  2. Click "+ New Segment"
  3. Name your segment like "Not New York"
  4. Select "Demographics"
  5. Change the Location to "City" "is not one of "New York"
  6. Save the segment
  7. Apply this segment to your reports

city segment

  • Perfect! Any way to apply this filter to the real-time reporting as well? – Flo Dec 20 '14 at 1:57
  • Is there a way to include or exclude two different cities/regions? – user3494047 May 30 '17 at 15:02
  • Not that I know of – Stephen Ostermiller May 30 '17 at 15:04

Late answer, but maybe useful for someone else.

You can permanently remove it by creating a filter.

Go to your account admin page / All filter.

Create a new filter with following parameters: Filter type: Custom / Exclude Filter field: Select Country, Region, City or whatever you find suitable. List is quite long and includes fields like IP address, ISP domain etc.

Select views where you want to apply this filter and that's it.

You can also create multiple filters for multiple countries, cities etc.

filter by location

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