I was wondering if there was a limit to the number of events that can be created on one property of Google Analytics. I'm aware that there's the 500 hits per session limitation for hits(including events) to be tracked and that there's the limitation of 10 million per month, but is there an actual limitation in the number you can create? (ie. you can only create 20 goals)
Also, if one decides to purchase Premium, are there additional goals to be had or is 20 goals the universal cap for all of Google Analytics accounts?