On our site we have some landing pages and some category pages with the same products on them. I want to determine which is more effective by looking at the pageviews and revenue generated for each.
Method 1 - Custom Report of Pageviews and Revenue by Page
This was my first thought. I made a custom report with Metrics of Sessions, Pageviews, Transactions, Revenue and Dimension of Page. In this report, I had 34 transactions on the landing page and 73 transactions on the category page. Oddly, there were some pages in the report that had 0 sessions but >0 pageviews, and in general the sessions numbers seemed very wrong.
Adding to the weirdness, when I include a custom segment alongside "All Sessions", the number of transactions for both pages in the "All Sessions" segment goes down to 0. Very strange.
Method 2 - Segment Out Sessions with certain page in Ecommerce Overview
Next I tried to create a segment that had a condition of "Sessions with Page = xxx" for each of my landing page and category page. This gave numbers of 24 transactions for the landing page and 44 transactions for the category page.
This seems to be the most stable data, but it's a pain to change the custom segment for each page (about 20-30 pages).
Method 3 - Multiply Page Value by Unique Pageviews
In another attempt, I tried to go to the Pages report and multiply the page value by the number of unique pageviews. I don't have any goals to influence the page value other than the revenue. These revenue numbers don't match either report.
Am I missing an easy way to do this?