How should I optimize an image based web site (art gallery, www.cavalet.bg ) to improve the SEO rank for a specific key word (in this case the bulgarian word for paintings - картини)?
The truth is I don't have any idea how could I add this word in the home page, if this would be the right solution. I have it just in the page title, page description, and the logo alt text. I use the word in question in the url for all categories too and in many articles in the blog pages.
What could be the best practices for image based web sites SEO optimisation?