We're working on a site and have come to a choice between one long (not too excessive) main page and several subpages.
The subpages would have custom
h2 elements and the content that corresponds to them.
The main page would have all the content and many more inbound links (pagerank) and with longer content encompassing the content we'd put on the shorter pages.
Which would be better for SEO and traffic in general?
Both schemes are very usable to the user although we are a little concerned with duplicate content (the page's header/footer and other elements remain the same).