Are meta keywords worth the effort?
Are the metatags importent for Search engines?
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Depends on what type of metatag you are talking about:
meta keywords: this tag is useless, googlebot doesn´t even bother with it. meta description: google uses this tag to create the snippet (text around your link) shown in SERPs. meta title: google uses this tag to create the snippet (link title) shown in SERPs and is a must-have for ranking criteria. meta robots: if you set this tag to "noindex,nofollow" Googlebot will honor it, and won't index of follow any page that includes this meta.