For my webpage I generate the content via JavaScript, so I want to use ?_escaped_fragment_ to redirect Google to my HTML snapshot.

I have a RewriteRule for my Apache

 RewriteEngine on
 RewriteCond %{REQUEST_URI}  ^/$
 RewriteCond %{QUERY_STRING} ^_escaped_fragment_=/?(.*)$
 RewriteRule ^(.*)$ /snapshot/.snapshot_.html [NC,L]

Which redirects ?_escaped_fragment_= to /snapshot/.snapshot_.html (http://example.com/?_escaped_fragment_=). This works fine.

I also added <meta name="fragment" content="!"> to my homepage.

When I do "Fetch as Google" in my Webmaster Tools, it doesn't fetch the content of the ugly url but from example.com.

Is there anything I did not consider?

  • Does your website really only have a single snapshot? Most AJAX websites would have many snapshots. Commented Dec 10, 2014 at 18:24
  • yep, its just one page without any internal links Commented Dec 18, 2014 at 9:10
  • So why are you using AJAX at all? If you just have one piece of content, shouldn't you just have a static page? Commented Dec 18, 2014 at 10:55
  • I just said AJAX to point out that its async. Actually it's a template engine rendering my page. It basically comes down to the same thing. Commented Dec 19, 2014 at 9:54

2 Answers 2


"Fetch as Google" does not fetch the same way as Google does. "Fetch as Google" doesn't check the page for the meta tag. (The crawling algorithm does)

A workaround is adding it manually in the "fetch as Google" statement. ex:



Google's John Mueller answered a similar question in the Google Product Forums:

For URLs that use the AJAX-crawling scheme, you need to submit the "escaped-fragment" versions in Fetch as Google. The "hash-bang" URLs themselves won't work there.

It appears that "Fetch as Google" isn't able to handle hash bang URLs or fragment meta tags.

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