When designing a website that is targetting large number of consummers, what design tips would you give any designer to make the website popular and memorable amongst its users?


3 Answers 3

  • Design and Style(look and feel)
  • Ease of Use, Simplicity
  • Easy to find what you're looking for
  • Easy Navigation
  • Performance
  • Being Dynamic
  • Innovation
  • Focus on making it simple and clear for users to do what you want them to do on the website.
  • Fun would be an added bonus.
  • Avoid a registration process like the plague

Content is what makes a website popular and memorable, not the design.

If you want the design to be "memorable", then just create an original and distinctive design. It's not hard to make a design that stands out (e.g. use loud colors, an animated background, and an annoying audio loop). What's hard is making a good design that stands out. That's a talent that great designers get paid a lot of money for having. As there's no magic formula that works every time, you're not likely to find a list of tips that can help you achieve this objective.

However, there are lots of tips that can help you not create a bad design. And if you follow those rules, you'll at the very least not end up with a hideous and unpopular design. Or better yet, learn the basic principles of design, and you'll be able to extrapolate the rules yourself (or they'll just come intuitively after a while).

Start with:

  • color theory
  • composition
    • balance
    • white space/negative space
    • proportions
  • typography
  • information architecture
    • proximity/grouping
    • visual hierarchy
  • alignment/consistency
  • repetition
  • contrast
  • brand/identity

This is something that designers spend their entire careers cultivating (as with most skills, it all boils down to practice & dedication), but these 2 articles are a good crash course on avoiding poor typography:

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