after 2 weeks of running Google Analytics on a site I see most of the traffic is coming from this IP address: 192.168.110.1
I've added a filter to exclude it now, but why is it there and could it be a valid referrer?
Edit to explain my question more clearly:
- I'm wondering why there is an ip address in my clients Google Analytics
- How is it referring so much traffic?
- Have I set something up wrong? if so how can I fix it?