1

What's the name of website testing method when the new feature is shown only for some users (not for all), for instance 20%? Are there some online services for that? I know about A/B testing but I'm not sure that's what I need.

1
  • This is exactly A/B testing.
    – Martijn
    Dec 1, 2014 at 13:40

1 Answer 1

1

What you're looking for is Google's Content Experiments.

You're right, this is an A/B test, most specifically a content test in order to take conclusions on what is the highest converting page.

It's possible to send just a percentage of the traffic as you request and the results are all inside Google Analytics, so you can integrate with Goals and Conversion funnels. Besides, is inside a platform you most likely already know.

You have other tutorials available, like this one, for example: http://www.newmediacampaigns.com/blog/google-analytics-ab-split-test-tutorial

or:

http://online-behavior.com/testing/content-experiments

You can read about experiments here: https://support.google.com/analytics/answer/1745147?topic=1745207

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge that you have read and understand our privacy policy and code of conduct.

Not the answer you're looking for? Browse other questions tagged or ask your own question.