I am gathering reviews for my eshop by a third party service but the service is not using schema.org to mark up the reviews.

This means that I can't use them for AdWords review extensions.

I have exported the reviews to my own domain (and added schema.org markup for aggregate reviews).

Will AdWords use reviews from my own domain when displaying my ads?

1 Answer 1


Google's review extensions policies indicates that the reviews must be hosted in their original location:

The following types of reviews are prohibited:

  • Second-hand reporting (rather than directly linking to source)

Using reviews that have been copied to your own site would not be allowed under this policy.

  • Thanks. Too bad the Google trusted store certification is only available in the US. Commented Nov 18, 2014 at 14:59

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