Someone has asked me about developing a site for a new division that this company is expanding to include in their services. They have purchased a domain for this new service, but I was wondering:

Since they already have an established domain with a Pagerank (3), would they be better suited with a subdomain (specialty.domain.com), redirected to from their new domain? Any SEO benefit here?

  • There are quite a few questions revolving around this topic here. I suggest using the search feature, or Google, to read up on them and learn more about subdomain vs new domain questions.
    – John Conde
    Nov 11, 2014 at 17:57

1 Answer 1


There are issues with redirecting a domain to a sub-domain that are often forgotten. One is the sub-domain will, at some point, have to stand on it's own. Often, if a domain is redirected to another, the question comes up regarding deleting the original domain. Any links, trust score, site score is passed using a 301 redirect, however, if the desire comes about to delete the original domain, then these things are lost. Using a redirect is not a bad solution, it often ends up being a temporary solution and the new domain or sub-domain must stand on it's own. It becomes imperative that the new domain or sub-domain gain links, a trust score, and site score on it's own.

If the existing domain is performing well, it should be a consideration if it still makes sense to keep the domain. A decision should be made in advance. It is fine to redirect to a sub-domain, you will suffer a small loss with any 301 redirect, but it may be wise to continue to with the original domain name if it makes sense. That is a business decision regarding branding and company identity. If the company decides that a sub-domain is best, then prepare yourself to work on the sub-domains standing for the inevitable day where the company will want to delete the original domain.

Not the answer you're looking for? Browse other questions tagged or ask your own question.