What are the most standard specifications for an animated ad in terms of file format, file size, frames per second and etc.?

I am preparing a media kit for our advertisers and can't seem to find a consistent answer on this. So far I found the following:

File Type: .SWF, .GIF, .FLA

File Size: 60k to 100k

Frames per Second: no more then 24 frames

Durations: 12 - 30 seconds

*All ads should be coded so that click-thrus launch a new browser window using target="_blank".

Ads will be managed with Google DFP.

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