What are the most standard specifications for an animated ad in terms of file format, file size, frames per second and etc.?
I am preparing a media kit for our advertisers and can't seem to find a consistent answer on this. So far I found the following:
File Type: .SWF, .GIF, .FLA
File Size: 60k to 100k
Frames per Second: no more then 24 frames
Durations: 12 - 30 seconds
*All ads should be coded so that click-thrus launch a new browser window using target="_blank".
Ads will be managed with Google DFP.
