How can I track how many macro-conversions (for example a free trial) has been a resoult of a micro conversion (for example e-book download)? In other words, I would like to track the number of people who come to our site, download an e-book and later on convert to a free trial of our product. I would like to see a funnel that shows us how many people move through each step. Also, I would like to segment that funnel by campaign source. How can I do that in Google analytics?

1 Answer 1


This is what I would do: Create a Goal. Set the Goal Type to destination. Put the URL for the thank you/confirmation page for the free trial as the destination. Enable Conversion funnel. Put the URL for the Download E-book success/confirmation page as the 1st step.

Here is a pic of what I would do:

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