I'm the webmaster for a university club, with a convoluted (far from root-level)
.ac.uk domain, and our own
We purchased the
.co.uk domain for cleaner URLs, and I set the given
301 permanent redirect to this new domain.
However - I just noticed that the
.ac.uk domain is getting much better SEO; I can't find our 'real' domain at all even when searching explicitly for "name of club" (we have
.ac.uk on the other hand comes #1, or at least first page, for most targeted searches.
The domain isn't totally new - a week or two old, and it was ranking better a week ago.
I'm concerned that it's been demoted because Google thinks the
.ac.uk is "more legit", more established, and that the
.co.uk is ripping off it. But I hoped the
301 would trump all that.
Both domains have identical sitemaps at
/sitemap.xml, both with absolute locations given for the preferred
What should I further do to assert the preference of the
nameofclub.co.uk domain in search results?