I'm designing a new site and for the first time I want to incorporate 3rd party advertising. I haven't chosen an advertising partner yet.

Are there standard banner sizes I should be designing for?

1 Answer 1


Most advertising agencies stick to a pseudo-standard for banner sizes.

You can find them here. In case that link ever goes dead, the most common in use are (in px):

  • 486x60 (Full Banner)
  • 397x72 (Navigation)
  • 120x240 (Vertical Banner)
  • 120x90 (Button)
  • 120x60 (Button)
  • 88x31 (Micro Button)
  • 234x60 (Half Banner)
  • 160x600 (Vertical Tower)
  • 125x125 (Square)

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