I have a blog that has been up for a few years. It doesn't contain a great number of pages but the domain name contains two keywords that I want to rank for, like
I have started a consultancy firm within my keyword areas (sustainability communications) and I want to market my company name but at the same time benefit from whatever authority my blog has gained for my keywords. I have understood that properly doing a 301 redirect will enable me to keep the domain authority and page ranking.
Question: Is it safe to switch redirect direction?
- page authority/rank in Google
- technical feasibility
is there a problem switching direction of the 301 to one of the following
(which is how it is set up at the moment, with Wordpress MU domain mapping to make sure the address bar says