I have been using the trackEvent function of Google Analytics to track how many people are clicking on my external links/banners.
Recently I noticed some events that show up as such in the Real time Events feature of Google Analytics but they give no details on which event they are. Normally it states the name of each event triggered, eg. I call my Banner events "banners" and when someone clicks on those, it says "banners" on the Real Time Event window.
Now interestingly enough, those unidentified events I see, do not score as banner clicks or any other type of events (neither in real time nor in any other analytics report) I have and I am not able to find out what is being triggered by the user.
Normally I wouldn't care but if there is the possibility of some malformed code that prevents my banner ads from "scored as valid clicks" / conversions, I should find out and fix it.
Otherwise, where do those events come from? Any idea that would help me to find out?
(I already looked into the source code of the most visited pages to see if the trackevent code was inserted correctly, and everything seems fine, I also clicked on almost every banner link myself to see if they work or not, just to leave out that option, so it must be something else).
Has anyone experienced this before?