On out site we use pagination in two places:

1) Category Pages

We have our articles segmented by category and each category has 100's of articles so we paginate at 10 articles per page. We use the following format:

(If you are on the third page)

<link href="http://example.com/category/categoryName/" rel="canonical"></link>
<link href="http://example.com/category/categoryName/page/2/" rel="prev"></link>
<link href="http://example.com/category/categoryName/page/4/" rel="next"></link>

1) Posts

Our posts are anywhere from 300 - 5000 words so we paginate after every 500 words. We use the following format:

(If you are on the second page)

<link href="http://example.com/year/month/postName/2/" rel="canonical"></link>
<link href="http://example.com/year/month/postName/" rel="prev"></link>
<link href="http://example.com/year/month/postName/3/" rel="next"></link>

In terms of "page juice dilution" and ranking, is this the best way to do it? Or should I use noindex on paginated pages instead? Should noindex be implemented only on category pages?

2 Answers 2


I would carry on using pagination mark up on both sets of paginated pages.

Google introduced the mark up for this specific purpose, it provides a hint to Google that you would like to treat the paginated pages as a logical sequence, thus consolidating their linking properties and usually sending searchers to the first page.

If you noindex the paginated pages you would be missing out on those benefits. For instance say somebody linked to page 4 on your paginated page, if it was noindexed the weight from that backlink would be lost, but if using rel=next/rel=prev mark-up, this link weight would be counted to the sequence as a whole.

The two examples you posted are two of the same examples Google give in their specifications:

News and/or publishing sites often divide a long article into several shorter pages.

Retail sites may divide the list of items in a large product category into multiple pages.

More info on Indicating Paginated Content from Google

  • Thanks. I agree about the posts. However, with categories I am still no sure. Category page X will change the content based on post updates and does it really provide much value to the user? Yoast SEO also provides an option to noindex/follow /page/2/ links and it seems to be very highly recommend. For categories, don't you want all the link juice to the main chategory page?
    – dasickle
    Commented Sep 24, 2014 at 13:13
  • That's what the 'rel=next/rel=prev' does. If you noindex it, juice will be lost, with 'rel=next/rel=prev' it will count all pages as one. There isn't really a wrong answer though. You can use Noindex, rel=next, or even just leave them as is.
    – Max
    Commented Sep 24, 2014 at 13:50
  • Will using rel=next/rel=prev prevent those pages from being indexed?
    – dasickle
    Commented Sep 24, 2014 at 14:27

I use both noindex and rel=next/prev on my paginated pages 2-N

noindex does not stop link juice from flowing, it flows through the noindex page. Remember that noindex only means "don't index" it does NOT mean "don't crawl".

robots.txt disallow will stop link juice from flowing.

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