I just created a Goal in Google Analytics.
The goal creation/admin page shows:

This Goal would have a 35.71% conversion rate based on your data from the past 7 days.



Despite what "verify" said above, Analytics shows me 0% conversions for the past:

goal zero


Is there any way to make my goal retroactive?
Google has all the data, so I guess it is possible somehow?

  • Just a note about your setup, you don't need to include the hostname for your goal. It should simply be, in your case, /web/guest/page2. Since you are using "Equals to", make sure you have name that path/file exactly, so if it's an html page, you should put in /web/guest/page2.html (just follow the example they give right beneath the field). – nyuen Sep 19 '14 at 17:47

The validation conversion rate is just a "prediction", but when you see you actual conversion rate it is 0 because the goal hasn't taken effect yet. You will need to wait a day for conversion rates to be non-zero, assuming you get actual conversion until then. Goals are not retroactive either.

| improve this answer | |
  • Not retroactive... that's what I was afraid about. Thanks for the tip too! – Nicolas Raoul Sep 22 '14 at 2:47

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