I just created a Goal in Google Analytics.
The goal creation/admin page shows:

This Goal would have a 35.71% conversion rate based on your data from the past 7 days.



Despite what "verify" said above, Analytics shows me 0% conversions for the past:

goal zero


Is there any way to make my goal retroactive?
Google has all the data, so I guess it is possible somehow?

  • Just a note about your setup, you don't need to include the hostname for your goal. It should simply be, in your case, /web/guest/page2. Since you are using "Equals to", make sure you have name that path/file exactly, so if it's an html page, you should put in /web/guest/page2.html (just follow the example they give right beneath the field).
    – nyuen
    Sep 19, 2014 at 17:47

1 Answer 1


The validation conversion rate is just a "prediction", but when you see you actual conversion rate it is 0 because the goal hasn't taken effect yet. You will need to wait a day for conversion rates to be non-zero, assuming you get actual conversion until then. Goals are not retroactive either.

  • Not retroactive... that's what I was afraid about. Thanks for the tip too! Sep 22, 2014 at 2:47

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.