I'm used to using Google Analytics and Hitwise to get demographic info (particularly age) of a websites' users. Neither of these track users under 18. I know it's unlikely for a range of reasons, but are there any tools that do? Even to get a sense of the overall proportion of users who may be under 18 would be useful.

Failing that, what techniques would you recommend for getting a rough guide to the trajectory of child visitor numbers? I'm currently looking at upstream traffic in Hitwise, and tracking % of of users who've also visited key sites aimed at children. Vague I know, but better than nothing.

Ideally, I'd introduce user accounts, mailing list signup or another method of data capture to collect this info first hand, but before I do that...

  • What purpose are you tracking minors for? – eyoung100 Sep 18 '14 at 19:26
  • I'm working on sites for a couple of children's content/product brands - videos, minigames etc based on eg. cartoon characters. Trying to get a sense of whether a change in content strategy attracts more of the consumers themselves, rather than parents researching. – Jonathan Deamer Sep 19 '14 at 15:49
  • Looks like you're out of luck. From the Google Analytics Demographics and Interest Reports Page: "Google does not include age data below 18." – eyoung100 Sep 19 '14 at 16:22
  • Thanks - my question is "I know Google Analytics doesn't track this, are there any alternative tools or techniques I can use instead? – Jonathan Deamer Sep 19 '14 at 18:47
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    I searched and never found any... I asked earlier because I thought you wanted to keep minors out. The only way I can think of off the top of my head is to include a checkbox etc that says something like Are You Under 18, during account signup, but then you'd also need Did you ask your parents permission. – eyoung100 Sep 19 '14 at 18:54

I am not aware of any mainstream tracking platforms that will track minors. The only few solutions I could think of are:

1) Make users sign up for something and ask for their age. Something Like a user profile.

2) Do surveys on your site that ask that question. You can do a standard survey or you can do something like pop-up lightboxes with a question.

Be aware that there are A LOT of laws that prevent you from gathering info on minors. Laws such as Children’s Privacy Policy (COPPA) - http://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/childrens-online-privacy-protection-rule

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