On my website, I have seen a significantly decline in revenue from adsense in recent weeks. My amount of clicks is the same as prior months, but the payout is way less. Does anyone know or can direct me to how google determines the payout per click?


It depends on the number of advertisers bidding for website with content like yours. The more they believe/see that your site attracts the kind of customer they are looking for, the more they will put money on it (and the higher the payout per click).

  • True! but it can be because of the country tiers. Google is splitting countries into tiers. The higher tier users visit your website higher is CPM and CPC – Jakub Kliský Apr 10 '17 at 13:46

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.