I hope this is the correct place to ask this question. I've got a few websites going, so i'm ok with the usual terminology and have looked in SEO and tried to implement it as best i can on my sites. One thing i read is that Keywords are no longer really looked at or paid much attention by Google. So i have left Google to crawl my sites and let it figure out the Keywords for me. But on my Webmaster Tools Google page i can see all the Keywords it has found and ranked (great) but my question is how can i up the relevancy of some of the Keywords it has crawled? And is this going to have a positive effect on my SERP?
Any advice welcome thanks :)