Assuming one marks a page as 'noindex,follow', is PageRank / link juice passed to other pages nevertheless?

2 Answers 2



Eric Enge: Can a NoIndex page accumulate PageRank?

Matt Cutts: A NoIndex page can accumulate PageRank, because the links are still followed outwards from a NoIndex page.

Eric Enge: So, it can accumulate and pass PageRank.

Matt Cutts: Right, and it will still accumulate PageRank, but it won't be showing in our Index. So, I wouldn't make a NoIndex page that itself is a dead end. You can make a NoIndex page that has links to lots of other pages.


  • @JVerstry the really important part to read here is published: October 2007. You can run your own tests by checking your noindex pages for a pagerank if it has NA your see that things have changed. Commented Aug 10, 2014 at 9:01
  • Yes, it is 7 years old. Do you have something official & more up to date which refutes that ? This is not about Google Toolbar Pagerank, it is about internal pagerank, which still matters very much. (No point testing Toolbar page rank, it is defunk and hardly updated)
    – user29671
    Commented Aug 10, 2014 at 9:09
  • You are confusing toolbar pagerank with internal page rank.
    – user29671
    Commented Aug 10, 2014 at 9:13
  • toolbar pagerank reads internal page rank, which has been updated twice in the last two years. Commented Aug 10, 2014 at 9:13
  • 3
    Matt's statement is still correct. In a similar vein, pages that are disallowed from crawling in the robots.txt can also collect PageRank. These are essentially technical aspects of Google's algorithms, and not something you'd need to optimize for with most (probably all) real websites (I haven't seen any sites where either of these cases was causing a noticable problem). Commented Aug 12, 2014 at 21:49

Google recently (December 2017) said that noindex,follow pages end up not not passing link juice.

Initially link juice will get passed, but eventually the links on the noindex page will be ignored. Long term, noindex,follow is equivelent to noindex,nofollow. See: Google: Long Term Noindex Will Lead To Nofollow Also

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