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With the Structured Data Markup Helper (login required; see documentation instead), Google provides a way to markup a webpage with structured data, two of them being article and event.

What is the proper way to markup an article that describes some event? Should I nest event markup inside article markup? If yes, how would I do that?

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It's either an article or an event. Not both.

If the purpose of the content is to promote the event, it's an event. If the article describes the event but isn't there to promote it (i.e. it's news coverage), it's an article.

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  • You might want to update this answer, that's not at all true. Aug 10 '21 at 4:30

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