1

When I search for my website in Google, the word "logo" is being displayed in all the results, but I didn't specify the word "logo" in the titles of my HTML pages.

See the following screenshot:

enter image description here

Can anyone tell me why the word "logo" might be appearing in my SERP like this?

2
  • 1
    You most probably add the word logo through PHP (or another server programming language) in <title> tag of all your pages.
    – Zistoloen
    Jul 11 '14 at 7:42
  • no i haven't added in php title tags
    – user35767
    Jul 11 '14 at 9:49
2

I'm guessing you have an image with the alt "logo". Google can prepend/append text to titles if it thinks your titles don't meet their standards. And based on the results you show in the screenshot, your titles aren't very good, so it appends some text.

In this case it decided that the word 'logo' represents you.

How to fix:

  • Change alt to "Logo [yourName]". It's alternative text, logo is too broad
  • Make decent titles
  • Play the waiting game.
2
  • Good guess. Loking at the source code, "logo" is indeed used as the alt attribute for the images on each page, and the titles are short boilerplates. The OP should consider branding titles as discussed here, and use the Fetch as Google tool in Google Webmaster Tools to trigger crawling after they're corrected.
    – dan
    Jul 11 '14 at 8:50
  • The img alt="logo" is also the very first bit of content in the source on every page. Consider implementing the logo as a background-image on other pages (except maybe the home page)?
    – MrWhite
    Jul 11 '14 at 8:53

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