3

Recently I noted that authorship images from SERPs were removed by Google. You might think that it only happened to you, but type rel="author" in Google's search box and you will find that no one's image is displayed in search engine results anymore. It was displayed by Google just a few days ago when I checked.

Does anyone know why that is, or did Google state a reason for it?

  • As announced by John Mueller (see his comment below) on 8/28/2014, Google will stop showing authorship results in Google Search, and will no longer be tracking data from content using rel=author markup. See this for more. – dan Aug 29 '14 at 9:16
4

Yes, this rolling out, see the official Google statements: https://plus.google.com/+JohnMueller/posts/PDkPdPtjL6j https://support.google.com/webmasters/answer/1408986

And discussion here: http://www.seroundtable.com/google-author-images-gone-18763.html

  • 2
    Just to add, authorship (as a concept & the semantics) itself isn't gone, it's really just the profile photos & the circle count. Google is still processing & using authorship markup, we're still showing the name of the author as well. – John Mueller Jul 1 '14 at 20:51
3

I retained the original answer with [updates] to help understand some of the background to the final decision made by Google.

Unless there is something new, [Update: and apparently there is. Author images and circle counts have disappeared on June 25th 2014.] Google reduced the Author images after doing an audit a short while back. The reason mentioned was that CTR was suffering and the Author images were no longer doing what was intended- creating strong value brands.

[Update: Google was vague, but they claim that CTR did not change and that cleaning up the SERPs was a priority. Others disagree with the CTR claim and it contravenes earlier claims by Google.]

With so many authors click through rates began to drop for SERP links with Author images which is contrary to the purpose of creating author branding in the first place. The intent of the Author image was to identify strong author brands, but that had become diluted and the SERPs contained too many Author images of lower quality authors. Google audited the pool of authors and disabled images in the SERPs for the lower %15 performers. It may be that they broadened the scope beyond the %15.

They divided to pool to three categories; full author details including image, author details without image, and no author details at all. It is possible that even author details without image will be divided. So what is left is a set of stepping stones that an author has to progress through to get an image besides their SERP links. Think of this as AuthorRank for a lack of a better term.

Sorry folks but it was inevitable. With everything, there is a swing of the pendulum. With everyone seeking Author images, there had to be a cutback at some point. [It appears that Google did not want to deal with spam.]

  • 1
    On a personal note: I think this was an unwise move on Google's part. I suspect that popular demand may bring it back. Their claim that CTR(s) did not change with or without Author images I am sure will be argued extensively and found to be false. The claim that Google did not want to deal with spam is probably true. I suspect they realized that they open a can of worms and decided not to deal with it- though I suspect it would have/should have been relatively easy to deal with. This is disappointing. This from someone who never sought this perk. Images did add undeniable value to the SERPs. – closetnoc Jun 29 '14 at 1:29

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.